Event Details: Los Angeles Brain Freeze

Saturday, November 2, 2019, Hermosa Beach Pier Plaza, Hermosa Beach, CA


Date: Saturday, November 2nd, 2019
Location: Hermosa Beach Pier Plaza, 1 Pier Ave. Hermosa Beach, CA 90254
Registration: 9:00 AM
Program & Activities: 9:30 AM – 12:00 PM
Freeze: 10:30 AM
Walk: 10:45 AM

Event Day Program9:00 AM ­- Registration Opens

9:30 AM ­- Remembrance Ceremony- This is an elective ceremony for people to join if they want to honor a loved one who has passed away. We will take just a few minutes to read a poem and reflect on their memory. We will meet in front of The Lighthouse Cafe

10:00 AM ­- Opening remarks

10:05 AM ­- National Brain Tumor Society Staff will share information about what the organization is currently working on.

10:10 AM ­- Brain Tumor Survivor Guest Speaker

10:15 AM ­- Survivor Photo in front of the stage. All survivors at the event are encouraged to be in the photo.

10:20 AM ­- Freeze Participants who decide to take the plunge gather up and let’s make our way toward the ocean!

10:30 AM ­- Freeze! Participants run into the ocean (waist deep is encouraged) to FREEZE the Disease! *Bring a towel and warm clothes to change into.

10:40 AM ­-­ Walkers make your way toward balloon columns and stop for photos!

10:45 AM ­-­ Walk begins!

11:45 AM ­-­ Final Walkers return

11:50 AM ­-­ Silent Auction Closes

11:55 AM ­-­ Final fundraising numbers announced

Rain or shine the event will go on! Regardless of weather, layered clothing, windbreakers, sunglasses, and sunscreen are recommended.

Directions & Parking
For mapping and GPS purposes, use this address: 1 Pier Plaza Ave. Hermosa Beach, CA 90254

Our event will be held at the Hermosa Beach Pier Plaza in between Henessey’s Tavern and The Mermaid Restaurant near the running pathway known as “The Strand.”Scene of the FreezeWe will hold our FREEZE portion of our event in the ocean parallel North of where the Pier is located.Walk RouteThe walk route will stay on the bike and running pathway known as The Strand. We will first head northbound toward Manhattan Beach. We will eventually make a U-turn once you reach the end of the Hermosa Beach strand and go the opposite direction on the pathway until you reach your original destination at Pier Plaza.

Parking Details

Parking is very limited around the site. There are “Pay By Space” parking meters currently located in Parking Lot A at 11th Street & Hermosa Avenue and in the Downtown Parking Structure at 13th & Hermosa Avenue. Click here to see other parking locations around Hermosa Beach. **Please plan accordingly and remember to pay at the meters to avoid parking tickets**

Drop Off
You may utilize Beach Dr., an alley just east of The Mermaid Restaurant lot, for quick drop off.

Volunteer Information
Interested in volunteering for this event? Learn more about volunteer opportunities.
Silent Auction
We encourage Teams and/or individual participants to bring silent auction items to this year’s Los Angeles Brain Freeze! The amount raised for the items you bring will go back to your team or individual fundraising tally.We highly recommend that you bring a full description of the silent auction item(s), a starting bid that you’d like, as well as your Team or individual name so we know who to credit. Please feel free to bring as many silent auction items as you’d like. Silent Auction items will be in a designated canopy on the day of the event and you can drop them off to the volunteer in charge of the area.

Food at the Walk
We will have water and granola bars in the morning for our participants on a first come first served basis. There are plenty of restaurants where we are located so feel free to stick around for lunch after our event.

Challenges & Prizes
Visit our Fundraising Challenges and Prizes page for more details.Thank you for your support & Good Luck!
Frequently Asked Questions

Is there a registration fee?

Registration for the Walk is $25 until October 1st.  Fees will increase to $30 from October 2nd-October 31st.  Event day registration is $40.  Youth under 17 are FREE. All participants receive a free t-shirt. Upon registration, you will receive a personal fundraising page and useful online tools to help you jumpstart your efforts. Even after the event is over, you will still have access to your personal fundraising page, allowing you to maximize your impact in the fight against brain tumors.

Am I required to fundraise a minimum amount?

Adults are encouraged to raise a minimum of $500 or more to help fund the discovery of a cure and better treatments for brain tumors.

Where do Brain Tumor Events funds go?

Proceeds from the event support research to find a cure for brain tumors, public policy advocacy, and patient information to make sure the critical needs of the brain tumor community are met, through the National Brain Tumor Society (NBTS).
Learn more.

Do I need to register my children?

No, children 17 and younger do not need to register or pay a fee to attend the event. However, we strongly encourage you to register your children ahead of time so that we can anticipate their attendance and secure their commemorative t-shirt.

I plan to participate to support one of my friends and their team. Do I still have to register?

If you are walking, running or riding you must register to participate. If you plan to attend as a cheering section, you do not need to register. Registration is open the day of the event.

Can I walk and volunteer?

Yes! If you plan to walk and volunteer, please register as a Walker FIRST, and then email your contact information to us.

What are Matching Gift Programs?

Many employers have matching gift programs and will match any charitable contributions made by their employees. Ask your employer or HR department for more information. Generally, you will be asked to complete and submit a form to NBTS for approval. This form can be sent to the above address.

To whom do I make checks payable?

All checks can be made payable to the National Brain Tumor Society. If you wish to support a Walk participant, please complete this form and send to:National Brain Tumor Society
[Event Name]
55 Chapel Street, Suite 200
Newton, MA 02458

Are pets allowed at the event?

Pets are allowed as long as they are on a leash that is less than 6 feet long.

Will I receive an event t-shirt?

All registered participants, volunteers, and survivors receive a t-shirt.

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